Our Sweet Story
Our Founder
Sweet Treat Paradise: Celebrating Life's Sweet Moments in Roseville
At Sweet Treat Paradise, we believe every scoop tells a story. Founded by Muriel Taylor, a native Californian born and raised in Petaluma, CA, our family-owned ice cream venture blends passion, tradition, and a sprinkle of fun. Now residing in Roseville since 2021, Muriel, alongside her husband John of 24 years, has embarked on this sweet journey to bring joy to the community.
By day, Muriel works in the insurance industry, but in the afternoons and on weekends, she transforms into the heart and soul of Sweet Treat Paradise. With three adult children, three grandchildren, and three huskies, family is at the core of everything we do. Our offerings include pre-packaged ice cream, refreshing root beer floats, snow cones, chips, candy, and personalized birthday parties for both children and our furry friends—perfect for all ages and occasions.
Beyond the counter, Muriel has a history of giving back, having volunteered with a local dog rescue group. This experience deepened her connection to the community and reinforced her belief in the importance of compassion and service.
Sweet Treat Paradise isn't just about desserts; it's about creating moments. Whether you're enjoying a treat with loved ones, celebrating a special occasion, or treating yourself after a long day, we're here to add a little sweetness to your life. As a woman navigating today's economy, Muriel is dedicated to making Sweet Treat Paradise a place where everyone feels welcome and valued.
Join us at Sweet Treat Paradise, where every visit is a celebration of family, community, and the simple joy of a sweet treat.