Our Sweet Story
Our Founder
Sweet Treat Paradise: Celebrating Life's Sweet Moments in Roseville
At Sweet Treat Paradise, we believe every treat tells a story. Founded by Muriel Taylor—a native Californian from Petaluma—this mobile dessert haven began as a way to spread joy through simple, nostalgic favorites. Newly launched in Roseville, Muriel and her husband John of 24 years are excited to bring smiles to the community, one sweet moment at a time.
With three adult children, three grandchildren, and three huskies, family is at the heart of everything we do. Whether we're cruising through neighborhoods or celebrating at local events, our goal is to create joyful experiences that bring people together.
Join us and add a little sweetness to your day, where every visit is a celebration of family, community, and joy.
🎈 “With wagging tails and frosty snouts, the day turned into a swirl of celebration—because every pup deserves a birthday scoop or two!”